Most people just take advantage of Linkedin’s potential and lose job opportunities. Usually most people set their profile, join some interest groups and have a passive attitude towards reaching out to people.
Here are five easy steps you can use to will increase your chances of finding employment quickly:
1. Optimize your Linkedin profile
The first step is to optimize your Linkedin profile, this means using those “keywords” that you think employers can use to find candidates. You must put those words more relevant to the ones that can find the companies.
Within your profile, the first thing to optimize is the title of your profile in Linkedin, that is the name of the current job post that you have or want to have, thus allowing companies to find you more easily. If you manage to appear in the first search results, they will find you easily and you will get offers of employment in less time.
2. Join and participate in stakeholder groups
Usually Linkedin groups can serve you for two things: promote you, and connect with other members of the group who may have interests similar to yours.
The first thing you have to do is define which groups are relevant to you: usually the best are the sectorial groups (finance, IT, marketing …) or groups where there are managers of companies where you would like to work.
As I said the groups are an excellent place to promote yourself and to expand your network of contacts. You are interested in taking advantage of the two facets of these groups. How can you do it?
Promote you : share news or articles of interest to the people of the group to which you belong. If you have a professional blog, share your content. It initiates debates and initiates conversations with other members of the group, always of constructive way and respecting them. After all, better collaborate than discuss.
Connect with other members of the group: look for the most relevant people (Linkedin tells you who are the most influential members of each week to the right of the group), and who you think can offer you work or employment.
Try to be among the most influential members every week.
3. Contact other professionals
Now that you have already configured your profile to appear in the searches, and you start to become popular in those groups where you can get work or contact professionals in your industry, and companies that interest you, it is to move to the next level: contact with relevant people who can offer you employment.
If you have been actively participating in groups, it will be relatively easy to contact other professionals . Just send them a personalized message explaining why you want to contact and the benefit for both parties. This is important, I for example do not accept anyone to send me a message without personalizing. I think if they have real interest, they should take two minutes to explain why they want to contact me.
How many professionals should you connect with? The answer is simple: with as many as you can, but without devaluing the network of contacts, that is, try to add professionals who can really contribute something, no matter if they are 10 or 100, the more the better, but the quality prevails to quantity .
4. Improve your profile through recommendations
One of the great advantages of Linkedin with respect to the traditional employment portals are the recommendations and validation of skills. The recommendations are favorable comments that can be made by your bosses or colleagues of your current job or previous work, and the validations are votes that give you those same partners to ensure who sees your profile, that you are an expert in a particular field.
The recommendations and validations are very valuable, since people who see your profile, will know the opinion of your colleagues and bosses of you. If you have several recommendations for different jobs, and validations of knowledge (for example programming, finance or marketing knowledge), your positioning in Linkedin search engine will improve, and you will automatically be perceived as a higher value candidate by those companies that are looking for workers , and you will be more likely to find a job and earn more money.
5. Tells a story through your profile
Another advantage of Linkedin is that the profile is much more configurable and has more fields than any traditional resume . What advantage does this have? You can contribute much more relevant information through your profile to those companies for which you want to work.
The section “Extract” allows you to tell a brief history of your career, and your professional goals. It would be the section equivalent to the “professional objectives” of a traditional resume, but much better, because in the curriculum vitae this section is usually very brief, while in Linkedin, being a social network, we can extend more, and contribute more relevant information. We can use this section as a letter of recommendation and “sell” us telling a story and our professional activities.
The professional experience section is similar to that of a curriculum, only adding the company logo, which makes the profile more visual and attractive.
The knowledge and skills , serve to position us by “keywords” for relevant searches in Linkedin.
Validations and skills serve to differentiate us from other professionals, and increase the credibility of our profile.
Other sections, such as publications, awards, or volunteering, complete and expand the profile information, and allow us to give a differentiating point to the profile.
All this allows you to make a profile much more sexy than any traditional CV, and capture the attention of companies to get a job .
With this little tutorial you can start or improve some aspects of your Linkedin profile.